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Digital Marketing Strategist

Company: Alaska USA Federal Credit Union
Location: Anchorage
Posted on: September 10, 2019

Job Description:

Alaska USA is currently recruiting for a Digital Marketing Strategist who is responsible for developing, maintaining, and tracking digital marketing campaigns to support Alaska USA Federal Credit Union business lines utilizing email marketing, social media, web, and digital content assets to increase brand awareness and generate leads for various business units. Alaska USA Federal Credit Union is a not-for-profit, member-owned financial services cooperative providing service, value, and convenience to members since 1948. Alaska USA provides members with great rates on loans and deposits as well as low fees for services. This commitment to each member's financial well-being is what makes the Alaska USA experience better than banking. Alaska USA has branches in Alaska, Arizona, California, and Washington and serves members living in all 50 states and around the world. With a full range of financial services, members have everything in one place, including checking and savings accounts, consumer loans, and credit cards. In a growing number of locations, Alaska USA also offers business services, commercial and personal insurance, and real estate loans, as well as mortgage loans by Alaska USA Mortgage Company. FACTS ABOUT ALASKA USAFounded in 1948More than 669,000 members in all 50 states and around the worldMore than $7.96 billion in assetsBranches in Alaska, Arizona, California, and WashingtonMost branches open seven days a weekFinancial Centers in Anchorage, Fairbanks, Kenai, Soldotna, and Wasilla, Alaska, as well asVictorville, CaliforniaOffers consumer and commercial deposit and loan services, as well as mortgage and real estateloans, insurance, investments, and investment managementCredit union accounts federally insured by the National Credit Union Share Insurance Fund (NCUSIF) SUMMARY JOB DESCRIPTION:Responsible for day-to-day email marketing execution, including; creating campaigns, importing lists, building and scheduling emails, facilitating and tracking A/B tests, marketing automation campaigns, and reporting.Manage email campaigns from end to end, including development, execution, reporting, and providing insights for future campaign recommendations.Build and manage marketing list segmentation and assist with data cleansing projects.Responsible for monthly reporting on digital marketing activities; to include email marketing, digital marketing campaigns, and website analytics.Assist with development of email marketing roadmap and strategies to support business line objectives.Manage Alaska USA's online reputation score, business listings and reviews in all markets in collaboration with Member Service Center staff.Assist with building and optimizing landing pages in Alaska USA's content management system.Develop new content ideas to increase member engagement, website traffic, lead generation and support SEO efforts.Ensure accurate, timely execution of projects with a high level of responsiveness to internal stakeholders.Other duties as assigned. EXPERIENCE/SKILLS: Able to work in a fast-paced environment. Excellent oral communication and writing skills. Proven working experience in digital marketing with demonstrable experience in email marketing campaigns. Knowledge of email marketing programs, preferably Salesforce Marketing Cloud. Strong analytical skills required; the ability to generate reports from various platforms, analyze and interpret data as necessary. Creative problem solver with experience in identifying target audiences and devising email campaigns that engage, inform, and motivate consumers. Experience in optimizing customer journeys through digital channels. Experience with A/B and multivariate experiments and responsive email templates. Proficient with Adobe Creative Suite tools. Experience with content management systems, preferably Episerver. Working knowledge of basic HTML, CSS, and JavaScript to support email marketing. Up-to-date with the latest trends and best practices in online marketing and measurement techniques. EDUCATION: Bachelors degree in marketing or related field. CREDITABLE EXPERIENCE IN LIEU OF EDUCATION: Three recent years of experience in marketing with a minimum of two years in digital marketing at a corporation or agency. BENEFITS:Competitive salaryBonus opportunitiesHealth care benefitsMatching 401KPaid Leave The credit union strives to provide employees a comfortable working atmosphere, career opportunities and financial security in the form of competitive compensation and comprehensive benefit programs. Apply Online! Equal Opportunity Employer

Keywords: Alaska USA Federal Credit Union, Anchorage , Digital Marketing Strategist, Advertising , Anchorage, Alaska

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