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Marketing Manager

Company: Alaska Commercial Company
Location: Anchorage
Posted on: March 18, 2023

Job Description:

The Alaska Commercial Company (ACC) is hiring a Marketing Manager to lead all marketing efforts including retail, wholesale, and E-Commerce. Be the creative force behind our branding, sustainability, and growth!

Joining ACC gives you the opportunity for growth and development throughout the company, a competitive salary, a benefits package, and to be part of a dynamic and diverse culture.

ACC is a growing company with a long history of serving rural Alaskans. For more than 150 years, we have provided groceries and general merchandise to the people of Alaska. As was true more than 150 years ago, our stores continue to be a vital center of local community life. In 1992, the company was purchased by The North West Company (NWC) from then-owner The Commercial Enterprise Development Corporation of Alaska. This acquisition by NWC made the combined companies the largest North American rural retailers and one of the largest employers in the State of Alaska. Learn more about ACC at .

Key Accountabilities:

  • Serve as the marketing lead for all marketing at ACC (AC Retail, Wholesale, and E-Commerce)

    • Adhere to company branding standards and ensure effectiveness and consistency in all designs, including recommendations for changes to our branding guidelines
    • Solicit feedback from our store teams and corporate office employees on a regular basis to continually improve our creative work at ACC
    • Build systems to ensure long-term sustainability and efficiency of marketing at ACC

    • Lead all components of our weekly/semi-monthly print flyers and quarterly coupon books that are mailed to all AC stores

      • Work with the Designer, Print Media to design our print flyers, create proofs for each flyer, receive feedback on proofs, and make adjustments on a short turnaround basis
      • Own the relationship with our printing partners to ensure printing and distribution of the flyers are completed on a timely basis
      • Inherit and expand upon our existing database of product images
      • Perform a second level of proofing
      • Lead a weekly ad meeting to plan for future ads
      • Serve as the Manager for the Designer, Print Media

      • Lead all components of our digital marketing work

        • Build an annual social media marketing plan in collaboration with our Designer, Digital Media and ensure that all AC stores have active Facebook pages and that all posts meet our internal branding standards
        • Build an annual video production plan with specific goals and focus areas, including the development of video profiles of each store, video profiles of longstanding employees, and other video marketing opportunities
        • Serve as the owner of our corporate website () and ensure that the website stays updated and meets all internal branding guidelines
        • Serve as the Manager for the Designer, Digital Media

        • Lead all components of AC's rewards/loyalty program (actively under development)

          • Work with Procurement & Marketing (P&M) team to determine which items in our stores should have member-only discount pricing
          • Work with vendors to build fun, interactive, digital 'games' that are available for loyalty members throughout the AC website or mobile app, and that have the chance of winning prizes such as AC gift cards
          • Work with the Store Operations team to develop fun, interactive, in-store games, such as Wheel of Fortune, Monopoly, Bingo, or other entertainment to build a deeper relationship with our customers
          • Work with a data analyst to manage and analyze data emerging from our loyalty program and develop insights that support our long-term goals

          • Serve as the Media Relations lead at Alaska Commercial Company (AC Retail, PAW, E-Commerce)

            • Draft and circulate press releases to newspapers, radio stations, and TV stations in Alaska on an as-needed basis
            • Build and steward relationships with key media outlets in Alaska including the Anchorage Daily News, Alaska Public Media, KTUU, Delta Discovery, Arctic Sounder, Sitka Sentinel, Cordova Times, and several others

            • Lead the development of a newsletter

              • Serve as the Admin on a standard industry mailing software (e.g. MailChimp)
              • Design a standard template for the newsletter
              • Work with the P&M team
              • Develop a quarterly plan for content that will be in the newsletter

                Desired skills & experience:

                • Demonstrated proficiency in Microsoft Office
                • Strong customer service skills with the ability to build and maintain relationships within the organization
                • Impeccable attention to detail
                • Strong time-management, organizational, and planning skills
                • High aptitude and resolve to achieve goals
                • Ability to manage and lead process definition and implementations
                • Ability to communicate complex concepts and influence senior management
                • Ability to work independently as a member of a team
                • ability to operate in ambiguous environments
                • Ability to successfully manage multiple work streams simultaneously
                • Excellent communication and presentation skills
                • Ability to work well both independently and with others, in a remote team setting
                • Excellent interpersonal skills with the ability to communicate effectively with a team, at a distance
                • Relationship-building skills to establish partnerships with internal customers, experts, and stakeholders
                • Ability to travel
                • Knowledge of rural Alaska is a plus

                  Basic and preferred qualifications:

                  • Bachelor's Degree in Marketing, Business Administration, Communications, or related field; OR a combination of five years or more of relevant work experience in marketing and promotions
                  • Proficient with online content and social media development strategies
                  • Familiarity with online content marketing and social media development strategies
                  • Experience in digital marketing
                  • Work well in a fast-paced, dynamic team environment
                  • MBA preferred
                  • Experience writing and directing video scripts preferred
                  • Experience working in an advertising environment preferred

                    Working conditions

                    • This is a full-time, in-person position
                    • Work in an open-area office and warehouse environment
                    • Fast-paced office environment
                    • Ability to sit or stand in one place for long periods
                    • Multiple phone calls and meetings on a daily/weekly basis
                    • Required to travel up to 15% of the time

                      Location: Anchorage, AK
                      Reports to: Vice President, Procurement & Marketing - ACC
                      Direct reports: Designer, Digital Media and Designer, Print Media

                      We create a collaborative and constructive culture by:

                      • Acting with integrity --- Fostering excellence --- Respecting others --- Working collaboratively --- Being accountable

                        The North West Company is committed to inclusion and diversity and encourages applications from all candidates, including but not limited toall religions and ethnicities, LGBTQ2s+, BIPOC, and persons with disabilities.

                        You may include your resume and cover letter together as a single document. A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Keywords: Alaska Commercial Company, Anchorage , Marketing Manager, Advertising , Anchorage, Alaska

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