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Digital Media Strategist/Media Assistant

Company: Northwest Strategies
Location: Anchorage
Posted on: August 5, 2022

Job Description:

The digital media strategist/media assistant will research, build, optimize and report out on all digital advertising campaigns running through the NWS demand side platform (DSP). The media strategist is located within the NWS media department, and as such the digital media strategist will assist the director of media in posting media placements for various campaigns on a monthly, quarterly and/or as-needed basis. The media strategist will maintain communication between the media department, client services and outside vendors and agency partners.Digital advertising campaigns may include programmatic display, video pre-roll, connected TV, over the air TV and private marketplace deal campaigns. In addition to programmatic, the digital media strategist will aid in strategizing and implementing all digital plans to include YouTube, Snapchat, LinkedIn, Pandora and Spotify, among others, including the management of paid Google Ads and all Google platforms.The media strategist is tasked with staying on top of all digital trends, media consumption behaviors. Regular attendance at virtual and in-person trainings, conferences and other educational opportunities is expected and encouraged to ensure the candidate is on the leading edge of the industry, and that professional development is continually being addressed. -The selected candidate will possess the following qualities, skills or experience:- - - - -A passion for digital media and an enthusiasm for learning new skills- - - - -A professional attitude and outlook on their position and the integrity and reputation of the agency- - - - -Ability to take self-guided training of platforms used at the agency and utilize in day-to-day workload- - - - -A focused, organized person with a keen attention to detail is key- - - - -Strong math and Excel skills are ideal- - - - -A self-starter with a desire to learn and excel in a fast-paced environment -- - - - -Able to take direction/critique and apply to tasks- - - - -Understanding of paid media digital placements; how they are built, estimated for cost, impressions and click through rates/outcomes -- - - - -Understanding of HTML5-based creative- - - - -Fully understand integrated marketing campaigns, and where digital components would add impact/an increase in awareness/sales/change in behavior- - - - -Ability to work across departments to create fully integrated digital campaigns -The following skills are highly desirable: -- - - - -Google Ads Advanced Certification- - - - -Google Analytics CertificationThe position will be responsible for the following:- - - - -Educating teammates on latest trends, along with foundational keys to success through various digital marketing channels- - - - -Aid in researching, planning, developing and launching digital marketing campaigns- - - - -Working with the creative and client services teams to advise on capabilities of digital creative- - - - -Providing strategic digital media placement recommendations based on campaign goals and expected outcomes- - - - -Managing all Google Ads for clients; optimizing buys and making recommendations based on outcomes- - - - -Providing reports for digital placements and other traditional media -Benefits:

  • Competitive salary based on experience
  • 401K
  • Medical insurance including both dental and vision
  • Paid time off and holidays
  • Career advancement and continuing education opportunities
  • Physical activity benefits---Interested parties should email their resume and coversheets to Core Values:CommunityBalanceHonorVulnerabilityRespectOwnershipInnovationOptimismSelf-determinationResolutionAt NWS, we invest in our employees by providing:
    • A healthy work-life balance
    • Professional development
    • Fair and competitive compensation
    • A harmonious, respectful and enjoyable work environment
    • An atmosphere that encourages openness and new ideasWe expect our employees to invest in NWS by having a: -
      • Sense of respect and responsibility for the health and well-being of the company, their colleagues, clients and the community
      • Positive attitude
      • Strong work ethic
      • Spirit of self-motivation and collaboration
      • Critical thinking, problem-solving, solution-oriented approach to work

Keywords: Northwest Strategies, Anchorage , Digital Media Strategist/Media Assistant, Advertising , Anchorage, Alaska

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