Digital Media Strategist/Media Assistant
Company: Northwest Strategies
Location: Anchorage
Posted on: August 5, 2022
|
|
Job Description:
The digital media strategist/media assistant will research,
build, optimize and report out on all digital advertising campaigns
running through the NWS demand side platform (DSP). The media
strategist is located within the NWS media department, and as such
the digital media strategist will assist the director of media in
posting media placements for various campaigns on a monthly,
quarterly and/or as-needed basis. The media strategist will
maintain communication between the media department, client
services and outside vendors and agency partners.Digital
advertising campaigns may include programmatic display, video
pre-roll, connected TV, over the air TV and private marketplace
deal campaigns. In addition to programmatic, the digital media
strategist will aid in strategizing and implementing all digital
plans to include YouTube, Snapchat, LinkedIn, Pandora and Spotify,
among others, including the management of paid Google Ads and all
Google platforms.The media strategist is tasked with staying on top
of all digital trends, media consumption behaviors. Regular
attendance at virtual and in-person trainings, conferences and
other educational opportunities is expected and encouraged to
ensure the candidate is on the leading edge of the industry, and
that professional development is continually being addressed. -The
selected candidate will possess the following qualities, skills or
experience:- - - - -A passion for digital media and an enthusiasm
for learning new skills- - - - -A professional attitude and outlook
on their position and the integrity and reputation of the agency- -
- - -Ability to take self-guided training of platforms used at the
agency and utilize in day-to-day workload- - - - -A focused,
organized person with a keen attention to detail is key- - - -
-Strong math and Excel skills are ideal- - - - -A self-starter with
a desire to learn and excel in a fast-paced environment -- - - -
-Able to take direction/critique and apply to tasks- - - -
-Understanding of paid media digital placements; how they are
built, estimated for cost, impressions and click through
rates/outcomes -- - - - -Understanding of HTML5-based creative- - -
- -Fully understand integrated marketing campaigns, and where
digital components would add impact/an increase in
awareness/sales/change in behavior- - - - -Ability to work across
departments to create fully integrated digital campaigns -The
following skills are highly desirable: -- - - - -Google Ads
Advanced Certification- - - - -Google Analytics CertificationThe
position will be responsible for the following:- - - - -Educating
teammates on latest trends, along with foundational keys to success
through various digital marketing channels- - - - -Aid in
researching, planning, developing and launching digital marketing
campaigns- - - - -Working with the creative and client services
teams to advise on capabilities of digital creative- - - -
-Providing strategic digital media placement recommendations based
on campaign goals and expected outcomes- - - - -Managing all Google
Ads for clients; optimizing buys and making recommendations based
on outcomes- - - - -Providing reports for digital placements and
other traditional media -Benefits:
Keywords: Northwest Strategies, Anchorage , Digital Media Strategist/Media Assistant, Advertising , Anchorage, Alaska
Click
here to apply!
|