Marketing Associate

Company: Precision Home Group
Location: Anchorage
Posted on: May 8, 2022

Job Description:

Job DescriptionThe Marketing Advisor will take the lead in establishing the business's brand in the marketplace, identifying marketing-specific key performance indicators, and effectively driving flow through a holistic marketing approach.The Marketing Advisor will partner with company owners, Team Lead, and our agents to develop our marketing strategy, develop and deliver creative marketing content, analyze data, and coach our team on how to integrate recognized best practices. A successful applicant will possess a breadth of marketing knowledge, strong relationship skills, and the ability to work and collaborate effectively within a highly fast-paced and team-centric environment.Compensation:$18 + hourlyResponsibilities:

• Drive revenue and profit growth through coaching and strategy that are in alignment with our personal, professional, and financial goals
• Conduct weekly/monthly follow-up with owners and Team Lead to determine the effectiveness of marketing plans and fine-tune the tactics needed to maximize client flow
• Work collaboratively with cross-functional teams, including Operations, Finance, Human Resources, and Professional Development, to develop monthly strategies, quarterly plans, and annual plans for the company
• Provide strategic direction and expertise to agent and the company in marketing plan creation, execution, and monitoring
• Develop quarterly and annual marketing budgets while working collaboratively alongside the Finance Advisor to ensure they align with the business's overall budget
• Develop, execute, and measure promotional campaigns, including direct mail, database cultivation, television, radio, print advertising, exhibits, digital content, in-business displays, and special events
• Guide and advise on the implementation of foundational marketing components, such as agent personas, the brand house, and customer journeys
• Assist in creating a culture of marketing within our business by expanding marketing initiatives, identifying campaigns, and providing the training, tools, and support to positively impact results
• Be responsible for directly and indirectly interacting with our Operations Team to improve all systems and processes that drive the success of the business
• Help create and capture the office environment for social engagementQualifications:
  • Demonstration of an understanding of all aspects of our business (revenue, profitability, profit margin, and primary initiatives for the quarter)
  • Ability to develop digital and traditional marketing strategies designed to meet our needs and budget restrictions
  • Possession of a level of financial acumen in order to develop marketing budgets that align with the business's overall budget
  • Ability to leverage marketing data to inform decisions
  • Demonstration of the technical ability to work effectively
  • Ability to make marketing recommendations that will move our business forward
  • Incorporation of our business philosophies and best practices
  • Consideration of the business's priorities when making decisions or analyzing the costs and benefits of various resource planning solutions
  • Ability to achieve and maintain client trust and buy-in of marketing strategies
  • Ability to be accountable for actionable steps through effective relationship building, leadership, and influence
  • Ability to speak clearly and be easily understood, ability to maintain eye contact when speaking with others, and ability to summarize or paraphrase to verify understanding
  • Ability to exercise confidentiality as it relates to all business and client informationEDUCATION AND EXPERIENCE
    • Degree in marketing or related area of study, or equivalent work experience
    • At least 2 years of work experience in marketing, sales, or management
    • Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)
    • Has past experience with common marketing softwareAbout CompanyPrecision Home Group is based in Anchorage, Alaska, and is characterized by hardworking, forward-thinking individuals that put the client's best interest above all else. We pride ourselves in our exceptional marketing processes while operating with the highest level of ethics, discipline, and relentless pursuit of excellence. We are proud to serve the communities we are part of. Our sole purpose is to provide value to our clients and ensure they win.

Keywords: Precision Home Group, Anchorage , Marketing Associate, Advertising , Anchorage, Alaska